It’s reported that YouTube and L’Oreal Paris have teamed up to create a new video channel that aims to be a one-stop shop for fans of the most popular video bloggers in the beauty space.
The channel, Destination Beauty, is part of a year-long program that will feature content from partners like makeup tutorial phenom Lauren Luke, makeup artist Kandee Johnson, and Seventeen Magazine.
While L’Oreal products will be featured in the videos, Destination Beauty partners will not be limited exclusively to L’Oreal brands.
“What makes this partnership so special is that (L’Oreal) understands that people are looking for tips regardless of whether they’re L’Oreal products or not,” Olohan said.
For its part, L’Oreal says video bloggers in the beauty space are much more accessible to everyday women than magazines because bloggers actually demonstrate how to put looks together. And while L’Oreal says it has sent products to the content providers, inclusion is at their discretion.
Olohan concedes there are lots of other sites to choose from when looking for beauty content online, but he also says Destination Beauty has one distinct advantage here: The sheer scale of the YouTube audience.
via www.clickz.com/